The Flash Sale poster was part of the exhibition FEAST ON THIS - Pedalling the Endless Cycle of Desire, that was shown during Nuit Blanche Montréal, at the FOFA Gallery. FEAST ON THIS was a collaborative effort with artist and designer Anton Jeludkov.
The installation echoed the issues mass-consumerism and extreme capitalism, and presents them in a blunt manner through a method of co-option of its own—collapsing the issues in on themselves. The mundane vernacular of advertising is manipulated and presented as an art piece in order to call the audiences’ attention to issues we glance over on a daily basis. The installation exposed its audience to themselves as competitive consumers driven by manufactured desires—in perpetual search for the next thing.